Corporate Sponsorships: Learn the steps to get the right one for you
I have to admit, I wasn't convinced that corporate sponsorships were right for me--until I listened to the teleseminar that Brendon Burchard gave yesterday. I was under the impression that to get a corporate sponsor I had to go on the road and do tons TV appearances and speaking engagements which I didn't want to do as I'm a homebody. Neither are necessary.
Corporate sponsorships are for anyone who has information to give. Corporations and non-profits are seeking partnerships with people like you who have new ideas that could help their clients, customers, audience, subscribers, or members. That pretty much describes all of us who have a certain amount of expertise in our subject area, right?
Here are a few things that Burchard shared during the 90 minute teleseminar that made me believe it was possible for me to get the kind of corporate sponsorships that suit my needs, temperament, goals and life plan.
1. Identify your non-profit and corporate partners.
Who would you love to help you get your message out that you're aligned with? Burchard has partnered with non-profits who are leveraging their human resources to spread their message. His student leadership guide is all about how to make more of a difference in classrooms, community and in students' early career. To help him, one non-profit, that serves 250,000 youth, gives out 10,000 of his books at one time to their kids.
There are 2 million non-profits and they raised 290 billion dollars last year! They raise 40 billion per year from fundraising and often have speakers at those events. The non-profit world is also connected--and well-funded--with the green movement, so you have a huge opportunity in this sector.
Corporations give Burchard the cash to support his programs, books, and seminars. Watching TV, and reading magazines and newspapers will help you find major companies that are already promoting your message through conferences, advertising, and outreach.
2. Forget the self-made millionaire myth.
"Everyone thinks they have to do it themselves," says Burchard. But that's a big lie. The corporations already have an infrastructure in place and all you need to do is leverage that. Don't fund your business, product, book or cause yourself, find other organizations' money and use theirs. Their budgets are renewed each year and can be leveraged to fund your book tour, speaking engagements, and even sweepstakes and contests.
They have a big advantage over you in that they already know what your audience will buy, the price point, and all the when wheres and hows. You can then use their successful model instead of building yours from scratch.
"We often think we need to wait to get the credibility before approaching a sponsor," says Burchard. But the opposite is true. If you don't yet have a platform, following, or expert status you can live on the borrowed credibility of your big name partners like the ones Burchard has linked up with: Wachovia, YMCA, Kiwanis, Wal-Mart. You just need to have something that they want. They don't care that you're not famous.
3. Move at warp speed.
Burchard explains it quickly with a train analogy. You could take all the money from your savings and buy railroad tracks and railroad ties. After that you could do doing all heavy lifting, buy the wheels, train, engine, and fuel the project with your own time, energy, and expertise, to
get momentum going along the tracks to finally get to your destination.
Or
You could stop the busy work and instead hook onto major super trains that have already laid the track and set up infrastructure. If you connect to the train with the right project then you can move at warp speed.
People ask him how he's done all this as such a young man. "I haven't. The magic is the model. I haven't done it, they have. All you have to do is talk to the conductor. You just need to know the conductor and understand what to say to get on the train."
4. Information is king.
Burchard explains that there's an old saying, "Cash is king." But someone forgot something. What does cash get you? The biggest, most respected companies figured out that content is king. They buy information. We create content. That's power. We come up with new ideas that then help them raise awareness, and increase funds and sales.
One of Burchard's partners works for a major company. Their newsletter reaches 113,000 people per month. She runs out of ideas and she needs someone to come to her consistently with new ideas. "Those ideas, along with my books and projects, push what they want to do," says Burchard. "They aren't going after eyeballs they are interested in creating experiences. We create and collaborate on things together to that end."
5. Brands need reinvention.
Sponsors give money because they either want to change or reinforce an image. Given the current economic climate, right now is the best time to do this, particularly for major companies in the financial sector. They will spend millions changing brand image and so will be looking to invest substantial funds in sponsorships.
6. Regular people are now the prize.
Models, celebrities and beautiful people are passe. Sponsors are looking for the regular guy. All you have to do is watch TV to notice that commercials are featuring regular people, like you and me. Many not even as well groomed or fit.
So whether or not you're an established expert, whether you have a small or large niche market, there is a corporate sponsor for you. If you have articles, books, or knowledge you can get a sponsorship to fund and promote your ideas, products, books or cause by connecting with the non-profits and corporations that are right for you. To find out more listen to Burchard here.
How to Get Corporate Sponsors
This is a quick reminder that the last day to get save $1500 is to register before January 6th at 6pm EST. go here to sign up. I'm going and hope to see you there.
Whether you are a speaker, author, coach, consultant, or Internet marketer, non-profit leader, thought leader, cause marketer or expert with a narrow niche you are in a prosperous position to find corporate sponsors. They key is to hone in on their needs and match them to what you want to promote or sell.
Brendon Burchard, an author and speaker, who has consulted for some of the top marketing minds like Jack Canfield and Tony Robbins, has ferreted out some totally practical and do-able ways to land corporate and non-profit promotional sponsorships and use them to fund his marketing efforts. In fact, he's perfected a model which he will share with you at his seminar. He does not hold back anything he's learned and will give you the blueprint to getting the right sponsorship for your needs.
At the event you'll learn how to:
Corporate sponsorships are for anyone who has information to give. Corporations and non-profits are seeking partnerships with people like you who have new ideas that could help their clients, customers, audience, subscribers, or members. That pretty much describes all of us who have a certain amount of expertise in our subject area, right?
Here are a few things that Burchard shared during the 90 minute teleseminar that made me believe it was possible for me to get the kind of corporate sponsorships that suit my needs, temperament, goals and life plan.
1. Identify your non-profit and corporate partners.
Who would you love to help you get your message out that you're aligned with? Burchard has partnered with non-profits who are leveraging their human resources to spread their message. His student leadership guide is all about how to make more of a difference in classrooms, community and in students' early career. To help him, one non-profit, that serves 250,000 youth, gives out 10,000 of his books at one time to their kids.
There are 2 million non-profits and they raised 290 billion dollars last year! They raise 40 billion per year from fundraising and often have speakers at those events. The non-profit world is also connected--and well-funded--with the green movement, so you have a huge opportunity in this sector.
Corporations give Burchard the cash to support his programs, books, and seminars. Watching TV, and reading magazines and newspapers will help you find major companies that are already promoting your message through conferences, advertising, and outreach.
2. Forget the self-made millionaire myth.
"Everyone thinks they have to do it themselves," says Burchard. But that's a big lie. The corporations already have an infrastructure in place and all you need to do is leverage that. Don't fund your business, product, book or cause yourself, find other organizations' money and use theirs. Their budgets are renewed each year and can be leveraged to fund your book tour, speaking engagements, and even sweepstakes and contests.
They have a big advantage over you in that they already know what your audience will buy, the price point, and all the when wheres and hows. You can then use their successful model instead of building yours from scratch.
"We often think we need to wait to get the credibility before approaching a sponsor," says Burchard. But the opposite is true. If you don't yet have a platform, following, or expert status you can live on the borrowed credibility of your big name partners like the ones Burchard has linked up with: Wachovia, YMCA, Kiwanis, Wal-Mart. You just need to have something that they want. They don't care that you're not famous.
3. Move at warp speed.
Burchard explains it quickly with a train analogy. You could take all the money from your savings and buy railroad tracks and railroad ties. After that you could do doing all heavy lifting, buy the wheels, train, engine, and fuel the project with your own time, energy, and expertise, to
get momentum going along the tracks to finally get to your destination.
Or
You could stop the busy work and instead hook onto major super trains that have already laid the track and set up infrastructure. If you connect to the train with the right project then you can move at warp speed.
People ask him how he's done all this as such a young man. "I haven't. The magic is the model. I haven't done it, they have. All you have to do is talk to the conductor. You just need to know the conductor and understand what to say to get on the train."
4. Information is king.
Burchard explains that there's an old saying, "Cash is king." But someone forgot something. What does cash get you? The biggest, most respected companies figured out that content is king. They buy information. We create content. That's power. We come up with new ideas that then help them raise awareness, and increase funds and sales.
One of Burchard's partners works for a major company. Their newsletter reaches 113,000 people per month. She runs out of ideas and she needs someone to come to her consistently with new ideas. "Those ideas, along with my books and projects, push what they want to do," says Burchard. "They aren't going after eyeballs they are interested in creating experiences. We create and collaborate on things together to that end."
5. Brands need reinvention.
Sponsors give money because they either want to change or reinforce an image. Given the current economic climate, right now is the best time to do this, particularly for major companies in the financial sector. They will spend millions changing brand image and so will be looking to invest substantial funds in sponsorships.
6. Regular people are now the prize.
Models, celebrities and beautiful people are passe. Sponsors are looking for the regular guy. All you have to do is watch TV to notice that commercials are featuring regular people, like you and me. Many not even as well groomed or fit.
So whether or not you're an established expert, whether you have a small or large niche market, there is a corporate sponsor for you. If you have articles, books, or knowledge you can get a sponsorship to fund and promote your ideas, products, books or cause by connecting with the non-profits and corporations that are right for you. To find out more listen to Burchard here.
How to Get Corporate Sponsors
This is a quick reminder that the last day to get save $1500 is to register before January 6th at 6pm EST. go here to sign up. I'm going and hope to see you there.
Whether you are a speaker, author, coach, consultant, or Internet marketer, non-profit leader, thought leader, cause marketer or expert with a narrow niche you are in a prosperous position to find corporate sponsors. They key is to hone in on their needs and match them to what you want to promote or sell.
Brendon Burchard, an author and speaker, who has consulted for some of the top marketing minds like Jack Canfield and Tony Robbins, has ferreted out some totally practical and do-able ways to land corporate and non-profit promotional sponsorships and use them to fund his marketing efforts. In fact, he's perfected a model which he will share with you at his seminar. He does not hold back anything he's learned and will give you the blueprint to getting the right sponsorship for your needs.
At the event you'll learn how to:
Position, package and pitch yourself correctly for the market you want.
Put together a 10 page proposal in the exact format that corporate sponsors want so you get everything paid for.
Win the deals, and understand what to do after you get the sponsors.
Grow the sponsorship relationships and get them renewed year after year.
Avoid a huge mistake that cost Burchard a million dollar deal.
Speak the language non-profits and corporations are used to hearing so you get invited to send them your proposal.
Make every line of your proposal count. One wrong line could lose you the entire deal.
Use Burchard's fool-proof blueprint that he's employed to help dozens of unknown people, without a platform or following, replicate his success.
You'll also get a 200 page resource guide with all the deals that Burchard has done, nothing held back.
Plus, you'll hear, in person, from a "regular guy", a nervous speaker who consistently raises 250 million a year in corporate sponsorships and how you how you can too.
This is a no-sell zone. Burchard is not having guest speakers who just want you to buy their programs. This is an event that will give you the map to get the right sponsorships for you. The smallest sponsorship starts at $15,000.
Burchard guarantees to give you your money back plus airfare and hotel if you're not satisfied. Listen to Burchard here.
I'll be there so please introduce yourself to me!
posted by Susan Harrow at 12:06 AM
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