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You Have Ten Seconds to Tell the World Your Message. Are You Prepared?

Most people aren't. So they miss their chance for publicity—and fame.

This class, "How to Use Sound Bites to Get The Media Attention You Want" helps you use any TV, radio or print interview, any time, on any topic, to get your business, book, product or cause the publicity you long for.

How to Use Sound Bites to Get the Media Attention You Want was a live teleclass series called The Sound Bite System for Success™. It is now a 7-CD set and online class.

When the Media Calls Do You Know What to Say?

You're smart. You're working on something you believe in. And you already know publicity trumps paid advertising.

But did you know the average sound bite lasts less than ten seconds?

Find out what most people don't know: How to get the media to give you those seconds, and then use them to their fullest advantage to grow your career.

Try this self-test right now. Imagine you're about to get a call from Oprah, Good Morning America or (your dream show/publication here) tomorrow. What would you say about your book, business, product or cause? Go ahead. Try it out loud right now.

Is what you said your best effort at representing yourself to millions? Remember, most people will not get a second chance at passing the producer's audition. You might not know it but every call from a newspaper or magazine editor or a radio or TV producer is an audition. And if you don't pass they move on to the next person—your competition.

My name is Susan Harrow. I'm a media trainer, marketing consultant and branding expert. For over a decade, I have helped hundreds of people get the publicity their work deserves. People as diverse as Fortune 500 CEOs, top executives, Internet millionaires, best-selling authors, award-winning documentary film producers, speakers, personal coaches and people in unusual occupations such as Jesuit priests, and Ayurvedic chefs, rock star wives to reality TV stars. Learn more about me here.

Would you like to join the ranks of the happily famous? It's easy if you follow my time-tested Sound Bite System for Success.

The bad news, as you probably know from what you've seen and heard in the media, is that the big picture of who you are and what you've done matter less than your "sizzle factor."

The good news is, I can help you cook up a "sizzle factor" that reflects the important parts of your big picture—through my Sound Bite System for Success. Together we'll create and hone five Success Sound Bites that represent what's important to YOU.

Are you afraid of "selling yourself?" Are you afraid you'll embarrass yourself or come across in a way you don't want?

You're not alone. I have years of success helping people just like you craft media-friendly messages without compromising their authentic selves.

In fact, I condensed my best insights into a book called Sell Yourself Without Selling Your Soul.

With this teleclass CD series you get real-time help to present your message for the success you want—in a matter of seconds.

There's no denying people's attention spans are shrinking. This is where the Sound Bite System for Success comes in. Small, succinct phrases that catch and keep audience interest with an essential piece of your message.

How do you fit the essence of what you do into ten seconds or less, in a way that brings in the business you want?

The Sound Bite System for Success helps you—entrepreneurs, authors, speakers, coaches, salespeople, leaders and visionaries—create sizzling tidbits that:

Until now, I have offered sound bite coaching to my personal clients exclusively one-on-one. To answer the demand for a more affordable means to maximum media exposure, I've created a new teleseminar CD series,

How to Use Sound Bites to Get The Media Attention You Want

These four teleseminars were given as a four-week series of classes of one and one-half hours each and turned into CDs so you experience the same success that the participants have.

I bring all my 16 years' experience and success history to teach you—motivated entrepreneurs, authors, speakers, salespeople, personal coaches, non-profits, leaders, and others—how to use sound bites to:

Do you think you don't need media coaching?

Three of the biggest fallacies that prevent people from getting the kind of widespread media coverage they want are,

How much media exposure do you think someone will get if they cling to those beliefs?

Unless you already have all the positive media coverage you can handle, chances are I can help you get more. I don't take on just anyone—I work with motivated people I feel certain I can set up for all the publicity their work is able to command. On average I turn down over 60% of the people who call me because they don't fit the necessary criteria for becoming mediagenic—a successful media personality.

Those ones who do become my clients get featured on Oprah, 60 minutes, CNN, CBS, Good Morning America, Larry King Live, National Public Radio, Fresh Air, Howard Stern and dozens of other top radio and TV talk shows. They have appeared in the New York Times, the Wall Street Journal, Forbes, Time, People, Parade, O Magazine, and the most respected print publications nationwide.

If you are ready to commit to your business, book, product or cause, my Sound Bite System for Success will give you a solid foundation to propel you to your next level of media exposure, whether you're a bare-bones beginner, a seasoned media veteran or somewhere in between.

For media beginners: You'll get a broad overview of how the media work and how you can get their attention. Then you'll get specific steps, hear me media coach participants, and a game plan to get exactly what you need. You'll also be spared the common mistakes made by your more experienced colleagues.

For the media-experienced: Unless you've gotten exactly the coverage you want, and it's had exactly the effect you hoped, I can help you improve your media presence. If you have:

For beginners and experienced alike:

What you say to the media could hurt you—permanently.

The bad news is, an interview you're unprepared for can leave damaging words on your record. Why? Because whenever you do a print interview your words are catalogued forever in several giant databases that the media employ daily to research stories to find experts. All media may publicize this data any way they wish without fact-checking—even if it is patently false. Once your words make those records, they become part of the media's permanent archives, so your errors get reprinted in perpetuity.

The good news is, the Sound Bite System for Success sends you off with the confidence and skill to use the right words to reach the right audience at the right time.

Preserve your good name. Utter only the words that represent you and your business in the best possible light. Avoid getting pressured into saying something you'll regret. Put ONLY those words on record that represent you and your business, book product or cause the way YOU choose.

Here's what you can expect as a result of listening to the 7 CDs:

1. Five sound bites that educate, inform, entertain, and inspire confidence in you and your service. You'll learn the anatomy of the sound bite. As a result you'll develop expert status for yourself in your field. You'll be sought after as a credible, trustworthy, and worthwhile spokesperson.

2. A sparkling marketing message that conveys the unique essence of what you provide.

3. The means to reach people who can get you the kind of interest and attention you want with the least effort—and to eliminate those who waste your time, energy and money.

4. An introduction on how to secure interviews, profiles or features in newspapers, magazines, ezines, and on (Internet and airwave) radio, and TV. This positions you to audiences interested in buying your products and services. It also establishes you as a leading expert in your field. People seek you out, call you back for repeat appearances, even chase you down—for advice, comments and insights.

5. Peace of mind and a sense of ease about promotion. As you gain skills, confidence and facility with sound bites, you'll let go of the anxiety, resistance, and hesitation most people feel about promoting themselves. You'll actually start to look forward to publicity as a fun, exciting, and creative activity whose benefits you, your business and your loved ones will enjoy for many years to come.

How is all of this really possible?

My approach, which I've honed for over a decade, is simply this: I believe you are the strongest medium for your message. When people dread publicity, it's usually because they feel somehow out of alignment with the words they're saying or how they're saying them. I work with you to replace words of uncertainty, words of hype, words of embarrassment, words of someone else's with your own words.

These represent you at the highest level of your integrity. Once my clients and I find these words, the rest falls into place very quickly. Almost by magic, the whole process becomes easier, friendlier and a whole lot more fun!

Your business, book, product or cause may be exactly what the world needs. However, it won't impact the world unless you get your message out to the right people in the right way.

Let the Sound Bite System for Success put you on track to impact audiences consistently, keep you motivated, and get your message out under any circumstances.

Finally—get the publicity your work needs and deserves.

Here are some things clients have said about my recent sound bite seminar:

"You were, as always, a pro. I would pay just to hear you talk on a weekly basis."

I thought the content was great. I hear myself saying things differently even in the talks that I give. "I coach people coast-to-coast, making them stronger contenders in this tight job market. What I am hearing is..." When I work that into a speech, they know that I work with people in all parts of the country. You were, as always, a pro. I would pay just to hear you talk on a weekly basis. You always have great insight and advice. ~Carole Martin, former Monster.com Interview Expert & CEO of Interviewcoach.com

"Susan is a master of the media."
	Susan is a master of the media. She can take any answer and turn it into a logical sound bite. She's extremely enthusiastic and thoughtful. ~Jennifer O'Neil, Film Producer & Director & Author of Decorating with Funky Shui

"An excellent workshop!"
	Susan is wonderful, genuine, fun and very knowledgeable. She gets right to the point and delivers exactly what she promises. An excellent workshop! ~Marty Friedman, Corporate Trainer & Consultant

"Susan is sharp. She was able to take any topic and form the memorable sound bite."
	Susan is sharp. She was able to take any topic and form the memorable sound bite. A great distiller. ~Kitty O'Neil, Product Designer for Mattel & Lego & author of Decorating with Funky Shui

"Susan is an expert."
	Susan is an expert. Really good at catering her advice to each individual. ~Kate Hamilton, Program Director for C.E.O. Women

Read more testimonials

How Does this Program Work?

This was a 4-week-long program consisting of 4 group coaching sessions conducted over the telephone. Each session is 1.5 hours long. These sessions are now a 7-CD set. You'll receive the CDs along with the transcripts of the teleseminars, a template on how to create questions the media love, an example of a New York Times best-selling author's (one of my clients) radio questions and more.

Throughout the class and beyond, you'll have the opportunity to communicate on my personal message board with past participants of the teleclass and other people who bought this online class and CD set.

You can post your questions, comments, thoughts and challenges on the message board. This is a group-supported experience and you'll get the expertise of a diverse group of people with different skills that come from varying professions. You'll also get to set up practice sessions with other past participants (sound bite buddies).

In addition, you'll receive access to a secret URL page with information about progressing quickly and easily along with assignments that will reinforce what you learn in class. This is self-paced online course with CDs so you can do as many sessions as you want at your own speed. I want you to come awayund bites—that will help you represent and promote your business in the best possible way.

Program Fee: The original fee for each this 4-week series was $299. Because you’re not getting media coached we’re giving it to you for $99. You have the opportunity to learn everything that the participants who paid $299 have. And you get to hear Susan coaching people live so you can learn from their mistakes and avoid them yourself. If you're thinking that this is expensive consider that if you were to hire Susan for 6 hours of individual media coaching you would pay $3000! Susan, just show me everything I get now. I'm ready, SIGN ME UP NOW

What Gets Covered?

As soon as you register you'll receive "The template for writing questions that the media loves" (worth $19.95). You'll be asked to write 5 questions that you want the media to ask you and to prepare the answers.

The Sound Bites System for Success is designed to benefit all experience levels. You begin where you are and improve from there.

During the 4 sessions you will learn:

My Guarantee to You

Receive The Sound Bite System for Success entirely at our risk. We want our products to delight you. Within 30 days if you are not absolutely convinced that Susan Harrow’s strategies work, or if you’re dissatisfied for any reason, we will refund your money (excluding e-books, shipping and handling).

I am ready! Order now.

If you want to appear on TV shows regularly, be a radio show guest frequently, or be featured in newspapers and magazines consistently, this program is for you.

Not ready? Listen to the FREE sound bite teleclass here:
http://prsecrets.com/free-audio-signup.html
Then make your decision.

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Harrow Communications
P.O. Box 543
Larkspur, CA  94977-0543
888.839.4190

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